StubHub is enabling customers to browse and search for tickets for sporting events on television screens, as the company launched its app for Apple TV on Monday ironically designed to motivate couch potatoes.
Fans accustomed to using StubHub on the computer or mobile phone can now have an experience with their ticket searches on the television that is “less transactional and more emotional,” according to StubHub. The Apple TV app goes along with StubHub’s theory that the best screen is life-size.
But actually, the ticket-buying transaction will still have to be done on a smartphone, as links to make the purchase can be texted according to TechCrunch. Then the customers will need access to the StubHub app on their phones.
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StubHub’s designers and engineers catered the Apple TV app for the person who isn’t sure what they want to do or needs extra motivation to get out of the house. The seat maps that can be seen on the app are in high-resolution.
“We know that most people will be interacting with our app from their couch, as they’re looking for something to do, so we kept the StubHub app for Apple TV focused on browsability and discovery, to better motivate people to get up and get out,” StubHub director of mobile product Marcus Shelksohn said. “The StubHub design team wanted to create a more custom interface to reflect the emotional nature of event discovery – and the result is an engaging look and feel that maximizes event imagery and seat maps, and is highly intuitive to navigate.”