2013 Final Four Social Media Breakdown
The 2013 Final Four begins on Saturday, but the four schools participating are already active on social media.
The Final Four is not just a showcase of the best college basketball players in the country. It is also a one-week golden opportunity for the participating schools to showcase their athletic department and university to the entire sports world watching. SportTechie’s Ben Glidden takes a look at how each school is taking advantage of the extra attention this week and breaking down their social media strategy.