FIFA will permit in-game player tracking analysis and communication for the first time during this summer’s World Cup. A pair of optical tracking cameras will log positional data for every player and the ball. That data and the video will be accessible to every team via small handheld technologies. FIFA is allotting one tablet to […]
NEW YORK — Within seconds of every goal at this summer’s FIFA World Cup, a highlight will be clipped and posted on Twitter. Every night, broadcasters in the U.S. (Fox Sports) and Australia (SBS) will air live analysis shows on the social media platform recapping that day’s play and previewing the next. Brands are getting […]
The masterminds behind a new artificially-intelligent soccer chatbot that will provide game updates and detailed player statistics for the 2018 FIFA World Cup in Russia say their technology may one-day replace traditional TV commentators. In what Beijing-based artificial intelligence company Cubee Technology is calling the world’s first AI-driven football [soccer] chatbot, the product, named AIBALL, […]
A limited-edition $5,200 luxury smartwatch made by Hublot will be worn by soccer referees during the 2018 FIFA World Cup in Russia. The watch, branded as the “Big Bang Referee 2018 FIFA World Cup Russia,” will represent the “very first competition in which the referees are supported by video assistance” on their wrists, according to […]
FOX Sports will stream exclusive digital content on social media sites that are tailored to the specific audiences of Twitter and Snapchat to complement its 2018 World Cup broadcast from Russia. The broadcast company announced Tuesday that it will produce 27 live-streamed shows exclusively on Twitter from FOX Sports’ studio in Moscow’s Red Square. On […]
