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Nov 29, 2016

NBA 2KVR Experience Puts Fans On The Court For Shooting Competitions

Children and adults alike dream of playing basketball alongside NBA players like the Indiana Pacers’ Paul George. And now they can – in virtual reality. Last week, 2K introduced NBA 2KVR Experience, an immersive virtual reality game that allows players to join George in Bankers Life Fieldhouse and participate in mini-skills games like a 3-point […]

Nov 17, 2016

Fitbit, NBA 2K17 Partner To Promote Healthy Living With Gamers

We’ve heard of the 10,000 step-a-day exercise recommendation for years, and now Fitbit along with 2K are jointly promoting active living. In a first-of-its-kind integration beginning Nov. 25, the connected health and fitness company and NBA 2K17 are providing gamers with in-game rewards for users who achieve 10,000 steps a day with their Fitbit devices. […]