DAZN Group announced this week that its business division formerly known as Perform Media has rebranded as DAZN Media. The new entity is responsible for handling global media partnerships and...
Minor League Baseball (MiLB) is increasing its tech-savvy offering with yet another technology partnership. The organization is teaming up with venue smart screen maker ISM Connect to bring interactive high-definition...
This month, Hulu will begin offering dynamically-inserted advertising within its live television product, which includes sports. The streaming company announced Wednesday that advertisers will be able to more easily reach younger demographics, many that count themselves as cord cutters, who rely on Hulu’s $39.99 monthly Live TV service to watch live TV shows, news, and […]
Everybody knows a TV spot during the Super Bowl costs a pretty penny. For most companies, buying premium TV time isn’t a thought, especially those with tight budgets. FINNEGANS, a charitable brewing company, certainly fits that category. However, it has found a way to advertise during the big game for free through the use of augmented […]
Hookit, a company that actively tracks over 500,000 athletes, teams, leagues, events, federations, venues, brands and media properties, is partnering with Kantar Media, a global leader in media intelligence. Together, the two will work with sports clients to provide a singular valuation of all their social and digital media, as well as traditional media. “Brands […]
