The International Olympic Committee announced Thursday that Alibaba will become the official cloud services and e-commerce platform services and a founding partner of the Olympic Channel, offering its digital capabilities in a partnership through 2028. With the partnership, Alibaba will help Olympics management operate more efficiently, effectively and securely with its cloud computing infrastructure and […]
While he is prepping for a challenging game against the Atlanta Falcons this weekend, Seattle Seahawks quarterback Russell Wilson picked up the distinct honor from 120 Sports and MVPindex as the most valued athlete on social media in 2016. New York Giants wide receiver Odell Beckham Jr. was second, and Houston Texans star defensive lineman J.J. […]
A few miles into a run, or a few hills into a bike ride, the fatigue starts to set in. You worked so hard and exerted so much energy at the beginning of your workout that you may not have the energy to finish. Athletes needs to monitor their energy to finish strenuous workouts. It’s […]
A year after Turner launched Turner Ignite, its data solutions and insights group, the media conglomerate is taking its offerings one step further and rolling out Turner Ignite Sports, an in-house sports marketing agency for its corporate partners. The announcement came this week at CES in Las Vegas. Turner Ignite Sports will concentrate on four […]
Fitbit has started the year strong in announcing three new partnerships at CES 2017. Fitbit announced a partnership with Habit, which is system that gives consumers personalized nutritional information based off of entered data and individual interests. Habit will now leverage Fitbit data to learn even more about its consumers and be able to provide customized […]