Ever since its inception, the United States National Volleyball team has made it their mission to lead, serve, and grow all areas of the sport of volleyball. Whether it is beach or indoor volleyball, Team USA has prioritized engaging fans and players across the nation to explore their cultivated passions for this sport and continue to build […]
With how easy it is for fans to stay at home or go out to their local sports bar to watch the game, teams and venues have been finding creative ways to figure out what will help them hold on to their patrons. One of these teams being the Boston Bruins who have turned to […]
The following is a Q&A with Bernd Leukert, Head of Products & Innovation at SAP SE. As the head of products and innovation at a global software company, you have led many industries through the digital transformation. How has technology impacted sports? Bernd Leukert: Let me answer that by telling you the story of […]
Twice, Maggie Hogan’s Olympic dream was cut short. At the age of 26, despite discovering the world of competitive paddling relatively late, Hogan managed to experience some early success. After a little more than three years with a paddle in her hands, Hogan found herself in position to vie for a crack at the 2008 […]
Euroleague Basketball is putting in work to improve fan engagement and deliver more to its audience. They are teaming up with baresquare, a digital analytics company, to track data and evaluate online activity of the last Euroleague season. Euroleague hopes that by looking into the fan’s engagement during season, they can create better and more streamlined […]
