New technology from startup ventures is transforming the sports industry. The mission of this series will be to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Company: BioMetrix LLC CEO: Ivonna Dumanyan Headquarters: Durham, North Carolina Elevator pitch? BioMetrix is uniquely […]
For those brands willing and able to pay the $5 million price tag, the Super Bowl will marry Americans’ love for football and creative advertising. Of course, the playoffs and championship games always spell big money for the NFL, teams and athletes. But scoring touchdowns and having a winning season aren’t the only way to […]
This is the second article in a two part series by Jody MacDonald a Senior Associate and sports data and technology expert at the UK’s leading sports law firm Couchmans LLP. In part 1 we looked at the market for sports data and how official data partnerships between sports bodies and data resellers work. In […]
While San Francisco is gearing up for Super Bowl 50, four teams are still in contention for the Vince Lombardi Trophy. Those four teams have something in common – other than making it to their conference title game. The Carolina Panthers, Denver Broncos, Arizona Cardinals, and New England Patriots rank one through four in strongest […]
2015 saw a number of headline grabbing Official Data Partnerships involving some of the biggest names in world sport. In the first of a two part series, Jody MacDonald a Senior Associate and sports data and technology expert at the UK’s leading sports law firm Couchmans LLP explains some of the key features of these […]
