Indycar, the U.S.-based open-wheel racing series, announced a long-term partnership with Hookit that will make the analytics platform its official data supplier. As part of the deal, Hookit will supply analytics capabilities to both Indycar and the Indianapolis Motor Speedway, which hosted the Indy 500 this past weekend and will host a leg of the […]
Salesforce, a provider of customer relationship management technology, will host an interactive experience this weekend at the Indy 500. The activation will provide fans with deep-dive analyses of historical driver and race data. Using the computing power of its Einstein Analytics product, Salesforce will enable fans to explore data from past Indy 500 races held […]
Arccos, the golf analytics startup that works as a digital caddie, deepened its partnership with Microsoft this week. A new version of its app will offer golfers real-time swing strategies and analyses for every shot on any course in the world. Through an updated feature in the company’s app called Arccos Caddie 2.0, the Microsoft […]
SAP, the publicly-traded cloud giant that has been steadily growing its presence in sports, has now entered into the Formula E space with a new multi-year partnership with Mercedes-Benz. The deal makes SAP the official business performance partner of the German automaker’s Mercedes EQ Formula E team, which will make its league debut next season. […]
Last December, Brooks Running Company partnered with HP FitStation and Superfeet to design running sneakers that can be customized to a runner’s exact foot size and running mechanics. Early next year, those shoes will finally make their way to runners’ feet. The running apparel company announced on Wednesday that it will introduce a shoe called […]
