You may have noticed a change within your ESPN app late last week. The update marked the arrival of a new BAMTech-powered OTT streaming service called ESPN+. The live sports/Netflix-like creation is ESPN’s offer of a middle ground between cord-cutters and paid-TV subscribers and represents the network’s desire to bring more content to more fans. Here’s what […]
Everybody knows a TV spot during the Super Bowl costs a pretty penny. For most companies, buying premium TV time isn’t a thought, especially those with tight budgets. FINNEGANS, a charitable brewing company, certainly fits that category. However, it has found a way to advertise during the big game for free through the use of augmented […]
The Melbourne Stars, an Australian cricket team, have announced the launch of a new augmented reality experience. Fans who download the Stars AR app will unlock a multitude of in-match AR offerings. These include the National Storage boom boom stick game, scannable AR logo markers and much more. Don’t forget to download the Stars AR […]
Stephen and Ayesha Curry are dishing out something new. No, it’s not a behind-the-back pass or a a fancy barbecue dish. It’s a mobile game. Titled Chef Curry, the game features the power couple navigating their way through the kitchen preparing to serve restaurant customers who have different personalities and needs at a fast pace. “Bringing […]
Getting fans to attend sporting events instead of watching from a comfortable chair at home is a battle for sports organizations. One way to win them over is by providing in-stadium activations that alleviate troubles associated with attending an event that takes the better part of a day. Through its partnership with Chase Bank, the […]
