New York-based startup Storelli hopes to help athletes of all sports enhance performance through increased foot traction. But the technology-focused sports apparel company does not make shoes or cleats. Instead, Storelli plans to introduce shoe insoles that help provide improved stability, traction, and grip. The concept behind Storelli’s new SpeedGrip Insoles is straightforward: prevent athletes’ feet […]
Yesterday, Under Armour officially announced the launch of the brand’s first dedicated mobile app for shopping deemed, UA Shop. The app plans on raising consumer “spending” experience across the Under Armour Connected Fitness platform. For athletes, personalization is key. What they wear is half the battle when preparing to train because as the saying goes, “Look good, […]
The North Face has developed and announced the Moon Parka, which is their first jacket that does not depend on petroleum to be made. Instead, the jacket is constructed from proteins created through a microbial fermentation process. To do this an interesting process is required. North Face teamed up with Spiber and Goldwin to develop […]
