Swyft Media recently announced the launch of a series of iMessage apps in conjunction with the release of Apple’s iOS 10. The launch includes close to 100 digital sticker and emoji packs in iMessage for brands such as the Baltimore Ravens, Dallas Mavericks, New York Rangers, Clemson, the University of Florida, Florida State, Virginia Tech, UCLA […]
The following was produced by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. The Baltimore Ravens have […]
Storytelling equals marketing. This equation is unquestionably true as E = mc2. Yet, marketers don’t have to be Albert Einstein to realize that they need to add math to this formula, especially considering the current climate’s convergence with new age technologies as a foregone conclusion. Persado, a New York City-based software company, produces its own […]
Just two seasons removed from a Super Bowl title, the Baltimore Ravens are hoping to make a return to the postseason after an 8-8 finish in 2013. Ravens fans are some of the most die-hard in the NFL; and the organization does a strong job of improving its value proposition each year to retain existing fans […]
The Baltimore Ravens came storming out the gates to a 28-6 lead versus the San Francisco 49ers by the early part of the third quarter. Ravens fans thought this game was in the bag. On this pace, a blowout victory was virtually inevitable. Then it happened… The Harbaugh Bowl instantly became the Blackout Bowl–just by […]
