In partnership with the Atlanta Hawks, sports media outlet The Ringer has announced a new podcast called Winging It. Hawks players Vince Carter and Kent Bazemore will co-host the show...
The NBA announced non-exclusive betting data partnerships with Genius Sports and Sportradar, who will now be able to supply official data to sports books. The agreement includes all NBA and...
Mobile fan engagement platform Tixsee has been acquired by Pumpjack Dataworks, a startup focused on turning mobile fan data into revenue for sports teams and leagues. Tixsee’s software was previously...
The NBA has partnered with ByteDance, an AI-powered content platform, on a multiyear global agreement. NBA highlights, behind-the-scenes videos, news, and other short-form products will be distributed via ByteDance properties:...
The National Basketball Players Association has announced a partnership with gaming startup ReadyUp that’s intended to increase fan engagement for NBA players who moonlight as video game streamers. The deal...