Bayern Munich are without doubt one of the strongest soccer teams in the world, and continue to prove it every year. Headed by super-coach Pep Guardiola, they are renowned for their astute tactical awareness, passing and game control. As part of their new Digital 4.0 project, the club are now set to raise their control […]
The following was written by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. The Mailman Group […]
Last weekend’s Bundesliga game between Bayern Munich and Borussia Dortmund (broadcast in 209 countries around the world) saw a unique usage of Snapchat that was a first for the top German soccer league. A “Global Life Story” of the game was broadcast to all Snapchat users. Typically, Global Life Stories for soccer games cover one […]
Systems, Applications & Products in Data Processing (SAP SE) unveiled a new cloud based platform that will change the way soccer teams are managed. SAP Sports One is a single platform that allows teams to manage their players and staff as well as optimize player performance with analytics. This platform was announced at Bayern Munich’s Allianz Arena […]
Image via www.priv.gc.ca Franz Beckenbaur, the President of the German football team FC Bayern Munich, recently expressed his belief that the increase in technology usage throughout football will eventually result in referees being replaced by drones. Bundesliga, the German league in which Bayern plays, recently approved using goal-line technology after observing its success in the […]
