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Microsoft’s Beam Rebrands To Mixer With New Game Streaming Features

Microsoft’s game-streaming platform has been rebranded to Mixer, a name that reflects how it seeks to tie more people in together with interactive viewing experiences. The Beam name apparently didn’t do the trick. “We chose Mixer as our new name because it represents what we love most about the service….how it brings people together,” Mixer […]

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The Growth Opportunities In Video Game Live Streaming

The following is an op-ed by Jonathan Pan and Taylor Ward. Jon is Head of Esports at BRaVe Ventures. He started off his sports career as a Product Manager at Riot Games and most recently as CEO of Ember, a North American League of Legends Team. Prior to Riot, he was a Senior Consultant in […]

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Microsoft Challenging Twitch With Beam Game Broadcasting

Twitch might be the current leader in live streaming, but Microsoft-owned Beam is hoping its integration into Windows 10 and Xbox One will give gamers another platform to choose from, possibly becoming the default streaming platform for Windows. This past week, Microsoft revealed its future plans for the Game Broadcasting feature and Twitch-like service, which […]

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