The Melbourne Stars, an Australian cricket team, have announced the launch of a new augmented reality experience. Fans who download the Stars AR app will unlock a multitude of in-match AR offerings. These include the National Storage boom boom stick game, scannable AR logo markers and much more. Don’t forget to download the Stars AR […]
MELBOURNE, Australia — Augmented reality is an area that is showing a lot of traction for teams and venues to showcase their creativity and innovation. The NBA has an AR game where fans can overlay a basketball court and shoot some hoops anywhere in the world. Teams and venues down in Australia have also been busy […]
The Australian Big Bash League has continued to push the boundaries of innovative fan engagement with the Melbourne Stars announcing the launch of their new digital platform to engage young fans over the upcoming seventh season of the BBL. As a result of introducing a fast-paced game day featuring non-stop entertainment, sports tech innovations like light […]
Virtual reality and augmented reality adoption use in sports has officially reached its peak in 2016. Last month, the Brisbane Heat of the Big Bash League, a Twenty20 Australian cricket league, became the first sports club in Australia to create a virtual reality/augmented reality free mobile app. Heat VR, as the team dubbed its new fan […]
