In late-March, the CrossFit Games gave fans on Facebook a chance to choose what final workout to put athletes through at a qualifier tournament in Iceland. The result: the Games shattered its streaming record on Facebook, pulling in more than one million viewers and more than 300,000 comments. For the first time ever, Dave Castro, the […]
Twitter has launched a live-streamed NBA Finals halftime show in partnership with Uninterrupted, a media company founded by LeBron James and business partner Maverick Carter. The show will be a social media companion for fans during the first three games of the fourth annual Cavaliers-Warriors championship series. The program will include both game highlights and Twitter chatter […]
Spanish 2010 World Cup champion David Villa is joining up with Telemundo to boost the network’s coverage of this year’s tournament. Villa and his production company, Designated Player, will create content for the NBC-owned Spanish-language broadcaster. Villa will produce the video series Como Llegaron, which follows experiences of the Spanish and Portuguese national teams, plus those of eight […]
When the Turner and IMG co-produced ELEAGUE Street Fighter V Invitational 2018 begins on Friday, studio analysts will be keeping their eyes on the competitors’ eyes. A new set of eye-tracking metrics will be used to measure each gamer’s visual behavior. Using micro projectors and sensors supplied by the Tobii Group and computing power from Dell Gaming, […]
Olympic hopefuls will have the chance to try out in front of the U.S. Olympic Committee this Saturday. 24-Hour-Fitness, in partnership with the USOC, announced on Tuesday that it will hold open tryouts on June 2 for anyone who wants to test their athleticism. Contenders will be run through in 30-meter sprints, pull ups, and vertical […]
