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NASCAR, Twitter Renew And Expand In-Car Streaming

NASCAR and Twitter have announced an expansion of the live in-car streaming broadcast that debuted during last fall’s 10 Monster Energy Cup Series playoff races. For the 2018 season, one ride-along camera will stream on the social media site for five regular season races — beginning July 7 with the Coke Zero 400 at Daytona […]

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BT Sport Joins Mobile First Broadcasting Trend With Champions League Game

BT Sport is tapping into what could be the next level of fan engagement for traditional broadcasting companies—taking the game directly to Britons’ mobile phones. On Thursday night, soccer fans tuning into the Champions League quarterfinal between Juventus and Tottenham Hotspur were able to do so directly through the BT Sport mobile app, the telecommunications […]

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MLS, Twitter Announce Three-Year Live Streaming Deal

Major League Soccer and Twitter announced a three-year agreement to stream weekly games and produce additional content, including near real-time highlights and programming on teams, players and major events such as the All-Star Game. This deal includes at least 25 matches per season produced by Univision networks for their Spanish language television audience but will […]

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How Red Bull TV Diversifies Content To Fit Different Platforms

VAIL, COLORADO – At the Burton US Open Snowboarding Championships, Red Bull TV is diversifying its content to fit the needs of an audience accustomed to multiple viewing options. For the traditionalists, there’s the standard broadcast on FOX Sports 2. For cord-cutters angling for the feel of a standard broadcast, Red Bull TV streams the […]

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