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Budweiser Canada Brings Their “Red Light” To American Hockey Fans

Budweiser Canada launched its “Budweiser Red Light” in Canada in 2013, and is transitioning to include availability to the United States as well. Andrew Oosterhuis, Director of Marketing for Budweiser Canada, gave SportTechie insights into the Red Light and its launch in the United States. The Budweiser Red Light is a WiFi-enabled device that syncs […]

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5 Brands Who Won Big on Social Media During Super Bowl XLIX

In a day and age where Super Bowl advertisements are aired before the game, you would think that social media activity during the game would die down due to the commercials not being original content anymore. Super Bowl XLIX proved that wasn’t the case, as there was significant social media discussion centered around many of […]

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