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Catapulting To The Future Of Sports Wearables

The following was written by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. It is one […]

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In Elite Sport, “Wearables” Really Means “Advanced Analytics”

One of the absolute biggest trends in global sports technology is wearables impacting every level of athletic competition. Whether it’s major fitness companies like Fitbit or Garmin creating wearables for consumer athletes or sports technology companies creating player tracking wearables for elite athletes, the wearables movement and desire to track performance is completing saturating the global […]

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