Alibaba’s Youku Wins Chinese Digital Streaming Rights to 2018 World Cup
Youku, a Chinese streaming site owned by e-commerce giant Alibaba, has won Chinese digital streaming rights to the 2018 World Cup, according to media reports. The site entered into a partnership with state broadcaster China Central Television (CCTV), China’s exclusive World Cup broadcaster, according to Caixin Global, a Beijing-based media site. Youku is the second online […]