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May 23, 2018

The Weather Company, Chevrolet Racing Seek Competitive Edge in Forecasting

Earlier this season, The Weather Company teamed up with Chevrolet Racing to offer forecasting data that might help its teams get a competitive edge in races. The Weather Company, a subsidiary of IBM and the source of data for The Weather Channel, offers a network of 275,000 personal weather stations and millions of IoT devices […]

Nov 19, 2015

Quantifying The Social Virality Of English Premier League Sponsors

In the spirit of furthering discussion on visual earned media measurement, we are showcasing a Brand Virality Leaderboard ranking the sponsors of the English Premier League. Using a machine learning system from Logotrakr, the leaderboard tracks team sponsor logos in images and video on Twitter and measures the virality of those images against their peers. Think […]