The NBA has partnered with ByteDance, an AI-powered content platform, on a multiyear global agreement. NBA highlights, behind-the-scenes videos, news, and other short-form products will be distributed via ByteDance properties:...
In an effort to increase global digital fan engagement, the English Premier League has launched an official mobile app exclusively in Mandarin. The app will host a Mandarin-language data hub...
For the last few years, the Houston Rockets and Shanghai Sharks of the China Basketball Association have played one another in an exhibition game. Now, that partnership is extending into...
Chinese internet search engine Sogou provided its AI-powered language translation technology at last week’s China Open tennis tournament. Sogou’s platform provided fans and media real-time bilingual translations between Chinese and...
The New England Patriots are launching two original TV series in China, one starring quarterback Tom Brady. The shows represent the first time an NFL franchise has launched an original...