When something is being created in the Germany-based SPEEDFACTORY, you know it’s going to help on the field. Adidas has unveiled new, data-driven AM4MN (adidas Made For Minnesota) football cleats, customized for the greatest players in the world. AM4MN was produced while considering how a football player’s foot moves during play. They used athlete foot scans and […]
The NFL season will end this weekend with the Super Bowl, but when players from all 32 teams show up to training camp in July to begin the 2018 season, many of them could be wearing new cleats. That’s because the NFL partnered with HP to grant its athletes access to FitStation, it was announced […]
In training for the final race of his career, Usain Bolt sported something new on his feet. Puma’s NETFIT technology offered him a customizable lacing system designed to fit the specifications of his foot. Not only that, the customization allowed him to create a shoe entirely his own. NETFIT technology, originally designed strictly for running, […]
