NBA Utilizes Webisode “NBA Rooks” to Introduce Top Rookies Ben McLemore and Cody Zeller
In its continued quest to introduce its best young talent to its ever-growing fan base, the NBA is using its “Rooks” platform as a way to bring insight from the lives of its best up-and-comers to help educate viewers on prospects’ transition from college to the pros. Over the last month, the NBA has been […]