Indoor rowing machine Hydrow announced it has received a $20 million growth investment led by private equity firm L Catterton. The investment will enable Hydrow to sell its connected fitness...
Under Armour’s revenue last quarter wasn’t led by its popular line of athletic shoes, apparel and accessories as the company continues to struggle from declining retail sales, but by a newer technology division that involves collecting athlete data. The company is looking to transition from a retail company into one of the world’s largest connected […]
Under Armour announced Monday it will provide exclusive Connected Fitness offerings to Major League Baseball teams, which will provide athletes with state-of-the-art technology designed to inform and strengthen player performance. The Under Armour Connected Fitness platform powers a digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The […]
Under Armour is quickly and quietly becoming the worldwide leader in digital fitness. In March, the company opened up a technology division in Austin, and since then they have acquired four companies, the latest being Gritness. Gritness is an app that offers users a search engine to find local group workouts based upon what they […]
