McDonald’s Germany has decided to end its partnership with the German Football Association to instead focus on increased sponsorship within esports. The fast food brand will build upon its relationship...
Intel Corp. doubled down on its long-standing partnership with the ESL on Monday, striking a deal that will have the PC maker powering the league and its competitions with Intel PCs and processors. According to the deal, announced Monday on the eve of the Electronic Entertainment Expo (E3), Intel will power all of ESL’s amateur […]
eSports has always been a medium that has done well with live streaming. With online video platforms like Twitch, eSports have grown up on the Internet rather than more conventional broadcast platforms. To further this digital environment for eSports, Twitter just added eSports to their ever-broadening array of live streamed sporting events, by hosting a feed of Eleague’s […]
With the increasing popularity of live streaming and the growing trend of “cable cutters,” Yahoo has been one of the companies trying to be at the forefront of this movement towards online television. They were the first digital media group to buy the rights to an NFL game—the Bills vs. Jaguars matchup last October in […]
