Three-time NBA All-Star and Most Valuable Player in 2011, Derrick Rose, recently had his second surgery on the same torn meniscus in his right knee that he tore in 2013 playing against the Portland Trail Blazers. Rose has missed most of the previous two seasons with surgeries on both of his knees. Luckily for him, […]
2014 was filled with superstar athletes speaking out on major social issues. From LeBron James, Kobe Bryant, and Derrick Rose wearing the “I Can’t Breathe” shirts, to the St. Louis Rams “hands up” gesture to acknowledge the events in Ferguson, athletes are taking on a stronger presence than just being athletes, but are now being advocates. In […]
Adidas looks to fully utilize arguably their most popular poster boy, regardless of if he plays or not. NBA superstar and former MVP Derrick Rose has been the face of Adidas since the Chicago native signed a 14 year – $250 million contract in February 2012. Rose was very appreciative of the deal, stating “I’m just blessed and feel grateful right now,” and thanked Adidas for their loyalty. However, the excitement and enthusiasm was short-lived as Rose suffered a horrifying ACL injury in his left knee just two months afterwards. In the blink of an eye Adidas had to quickly shift their focus from Rose’s on-court ability and talent to his off-court recovery and rehabilitation. Under the sponsorship of Adidas,...
(2K Games) Lebron James has become “The King” of the NBA for a reason. It’s no wonder he graces the cover of NBA 2K14. This year the world’s number one NBA video game franchise is back with better features and additional show-stopping moves so you can put your opponents to shame. With a game that features dynamic live rosters, a soundtrack hand-picked by Lebron, and an improved player motion system, the game has plenty to offer. NBA 2K14 should be flaunted for its dynamic gameplay. And what better way to show off a game than by utilizing strong social strategies? The following list is a collection of five different social strategies that NBA 2K14 could implement to reach gamers through...
Basketball, like any sport, is a shared experience. It isn’t just about watching and playing the game. It’s about imparting this passion to all those who also share the same love for it . Tonight, the NBA opens a new season filled with compelling storylines abound. Will LeBron James complete a three-peat? Can Derrick Rose […]
