Global sportswear brand Nike has launched a service which helps consumers heavily customize their sneakers. The service, called NIKEiD Direct Studio, is underpinned by augmented video mapping and consumers can live design their sneaker. It has been created in partnership SmartPixels, a Paris-based company that has helped launched the experience at Nike Store locations in that […]
Paul George likes to play video games. The Oklahoma City Thunder forward likes PlayStation so much, in fact, that he incorporated it into his newest signature sneaker. George announced his new sneaker, the PG2, has an atypical colorway that pays homage to his favorite gaming system. “Whether I’m at home or on the road, I’m […]
In training for the final race of his career, Usain Bolt sported something new on his feet. Puma’s NETFIT technology offered him a customizable lacing system designed to fit the specifications of his foot. Not only that, the customization allowed him to create a shoe entirely his own. NETFIT technology, originally designed strictly for running, […]
Practice long enough with Omron Corporation‘s AI-equipped robot table tennis tutor, FORPHEUS, and you’ll probably develop a wicked backhand shot. Despite its impressiveness as a teacher, helping you play better ping-pong isn’t Omron’s No. 1 goal for FORPHEUS. “What we’re trying to show is our vision,” Omron’s Automation Group Manager, Mike Chen, said. “This is our […]
Adidas recently launched a new line of performance tech sportswear called Alphaskin, designed through a motion-capture system to identify areas where fabric might impede an athlete’s movements. The global sportswear giant has used the Aramis mo-cap system to craft some of its footwear in the past, including the Boost series, but this time Adidas applied […]
