With 2017 NBA All-Star festivities in New Orleans this weekend, fans will now be able to message with their friends using Utah Jazz forward Gordon Hayward and Boston Celtics point guard Isaiah Thomas in emoji form, among other All-Stars. Newly-formed digital agency Hijinx, led by co-founders Brian Clouser and Rosario Tarabocchia, is rolling out 14 individualized NBA “next-generation” emoji […]
Washington Capitals star forward Alex Ovechkin grabbed his 1,000th point last month during a game against the Pittsburgh Penguins. This week, the team — at least in part — will be celebrating the accomplishment on Snapchat with a unique #Ovech1Kin geofilter. The geofilter received more than 200,000 views in 24 hours on the first day […]
NFL quarterbacks Russell Wilson and Drew Brees, in partnership with Microsoft, are changing how fans connect with their favorite stars when it comes to obtaining autographs. Over the past week, Microsoft unveiled the ‘Social Autograph’, a new way for athletes to digitally sign an autograph with the Microsoft Surface pen and Windows inking technology. Fans can […]
Inside its National Signing Day war room on Wednesday, Penn State football had a family and brotherhood-type feel, which it communicated to the world via Facebook Live. The Nittany Lions utilized the social platform throughout the day as coach James Franklin, assistant and coordinators, fans, donors and cheerleaders welcomed the newest recruits and their families […]
Many years ago, the Madden NFL video game franchise presented a new type of gameplay to users. It allowed them to act as the general manager of a team; you could sign players, scout opponents, change your playbook, along with other things. That was the closest many would get to handling their own real-life football […]
