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ESPN Hosts Adapt to New Snapchat, Streaming Formats

NEW YORK — As cord cutting hits ESPN, the network is making a big push to seek out fans where they already congregate, producing content tailored specifically for Snapchat and streaming. For some of ESPN’s veteran hosts, this shift requires some adaptation. For newer faces, the format feels more natural. Scott Van Pelt, who joined the […]

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ESPN App Begins U.S. Launch On AT&T DIRECTV Set Top Boxes

Earlier last week, the ESPN App began its domestic rollout on AT&T DIRECTV set top boxes in select states, allowing consumers to switch between live content on ESPN and video on-demand to their TVs through a hybrid interface. It’s a first-of-its-kind initiative for ESPN as it intertwines linear and streaming through a traditional distributor. With the […]

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