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Oct 10, 2018

Nielsen-Owned SuperData Creates Sponsorship Valuation Tool for Esports

Nielsen-owned SuperData, a market research company for digital games, has launched a new platform that measures online gaming viewership and streaming return on investment to determine sponsorship valuation for brands...

Sep 19, 2018

MasterCard Inks Deal to Become First Global Sponsor of League of Legends

Riot Games and Mastercard announced Wednesday that the credit card company will become the first global sponsor of the League of Legends esports franchise. Specific terms of the agreement were...