If you browse your Twitter feed or turn on your local news, you are sure to see something related to esports. While the mainstream media and the non-endemic brands of the world are finally catching up, the trend of utilizing video game content creators or “streamers,” as part of a brand’s marketing campaign is not […]
The NBA 2K League open tryouts are coming to an end on Wednesday. If you didn’t know the tryouts were happening, it’s a bit too late. Players must have won 50 Pro-Am games in January to qualify for the inaugural NBA 2K League draft in March. An expanded pool of 102 players will be drafted […]
EA and the NFL announced on Friday a partnership with ESPN and Disney XD to broadcast the two-part EA Sports Madden NFL 18 Championship Series. The first part is the Madden NFL Club Championship, which begins with the Pro Bowl today and culminates in the final at the Super Bowl Experience in Minneapolis on Feb. […]
Konami earlier this month hosted the Pawapuro Championships — an esports tournament for the video game company’s baseball content to determine the best players in Japan — and pro baseball players from the 12 Nippon Professional Baseball teams were featured as part of the event as well. Bringing real baseball players together with esports players, […]
One soccer great is in the process of helping a group of virtual soccer greats. Ruud Gullit, once the dreadlocked Dutch national soccer team star, is becoming an ambassador of a FIFA Esports Academy called Team Gullit. Meant to assist previously undiscovered FIFA players, the academy provides coaching along with support in developing each player’s personal brand. […]
