The 17 NBA teams participating in the NBA 2K esports league’s inaugural season were announced Thursday. Over the next few months, the NBA 2K esports league and its teams will announce players, team branding, league structure and other business-related updates. “This is the first step in what promises to be an extraordinary league, bringing together […]
Could an esports team representing the Los Angeles Lakers potentially compete against an international esports organization like Team Paris or Team Shanghai? According to Mark Tatum, NBA Deputy Commissioner, it’s a future possibility. On two separate occasions in April, first at the opening session of the 2017 CAA World Congress of Sports and then at […]
The first dedicated global esports fund of its kind now has two of the biggest names in U.S. professional sports ownership joining the newly-launched initiative, which begins with $18 million Euro to invest in esports startups. aXiomatic, an esports ownership and management fund that is led by Ted Leonsis (Monumental Sports & Entertainment) and Peter Guber (Golden […]
The NBA announced senior executive Brendan Donohue as the Managing Director for the new NBA 2K esports league, which will debut in 2018. He will oversee the league’s overall strategy and operations. Donohue has been at the NBA office for eight years, most recently as the Senior Vice President of Team Marketing and Business Operations […]
Hall of Famer and current NBA analyst Shaquille O’Neal is hitting the esports scene next Friday night as the co-owner of gaming organization NRG eSports will compete in the ELEAGUE Street Fighter V Invitational Celebrity Showdown. O’Neal will be joined by NFL free agent running back Reggie Bush, pro wrestling star Natalie Eva Marie and recording artist Lupe […]
