A new partnership announced last week has the potential to change the way fans watch UFC. Heed has partnered with the Mixed Martial Arts giant to enrich fan experience through next-level information and content. Created in 2016 by AGT International CEO and founder Mati Kochavi, Heed will make use of AGT’s Internet of Things Analytics […]
For the first time, Euroleague Basketball experimented with using in-game tracking technology to gain data from players and referees during the 13 Euroleague Basketball ADIDAS NEXT GENERATION TOURNAMENT finals games in Istanbul, Turkey. The games took place Thursday through Sunday and featured the WIMU PRO from RealTrack Systems. In order to collect accurate information, players wore small […]
Fans of the Turkish Airlines EuroLeague will now be able to witness what it’s like from a referee’s point-of-view during this upcoming weekend’s Final Four in Istanbul. In a partnership with Spain-based FirstVision — a provider of body camera technology for athletes and referees — one EuroLeague referee during each game will wear a new FirstVision […]
Euroleague Basketball is putting in work to improve fan engagement and deliver more to its audience. They are teaming up with baresquare, a digital analytics company, to track data and evaluate online activity of the last Euroleague season. Euroleague hopes that by looking into the fan’s engagement during season, they can create better and more streamlined […]
