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Aug 31, 2017

PuttView Shows Pros What Augmented Reality Golf Outdoors Looks Like

At a recent European Tour event, German company Viewlicity GmbH, based in Hamburg, showcased the outdoor version of its augmented reality product, PuttView, to professional golfers and coaches. PuttView, which as the name suggests, focuses on putting practice, enables players to visualise the ideal ball path and see relevant practice information, with the ultimate goal […]

Jan 02, 2017

European Tour Gives Fans Opportunity To Walk The Links In Virtual Reality

The European Tour is giving its fans an all-access virtual pass to the links. Beginning with the BMW PGA Championship at Wentworth Club last May, people on-site could participate in a new digital experience through a combination of virtual reality and augmented graphics. With the assistance of creative agency Brandwidth, the Tour provided fans an opportunity […]