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Apple Watch To Sync With Cardio Machines At The Gym

Apple Inc. unveiled new fitness capabilities for Apple Watch this week that include personalized coaching, motion- and heart-rate algorithms for High Intensity Interval Training and a developer kit that will allow users to connect their watches to an assortment of cardio equipment. At Apple’s annual Worldwide Developer Conference on Monday, the company introduced the latest […]

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Shaping The Future of Sports Venues

In March, SportTechie partnered with Oracle Hospitality to execute and host The Future of Sports Venues, an exclusive, invite-only event which brought together industry leaders for panel discussions, presentations, and networking.  The discussions and presentations focused on technologies that impact food and beverage delivery, the use of artificial intelligence to interact with fans, and the […]

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Recapping The Many 2017 South by Southwest Sports Stories and Takeaways

This week, the SportTechie team connected with some movers and shakers in the sports technology intersection at the annual South By Southwest Festival in Austin, Texas. Virtual reality, performance analytics, and fan engagement were hot topics at the many different panels and around the sports-related happy hours. You can see a full recap of our SXSports content below: How […]

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How Wasserman Is Producing Cutting-Edge Experiential Sports Activations

Wasserman and Immersive Experiential partnered to produce the Microsoft Creator’s Lab at the NFL Experience in Houston last month. Featuring a projection dome and an interactive product showcase, the NFL Experience allowed fans to engage with a suite of Microsoft Surface products. Using Sketchable and Paint 3D, visitors had the opportunity to design football helmets, cleats, and jerseys, […]

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