Fitness wearables have quickly become a hot commodity. Garmin, Apple Watch, Fitbit – these wristbands follow you everywhere, from the bed and dining table to the weight room and pool. They’re tracking your every move, whether you’re aware or unconscious, excited or drained. And somehow we don’t mind it. We want more surveillance, more data, […]
At the Manhattan Plaza Racquet Club last week, PIQ and Babolat held an exclusive event to unveil a new product – a wrist sensor that tracks everything about a tennis player’s game. The accessory, named POP, was created with one goal in mind: to get people to have more fun while playing tennis, leading to […]
Reticent would be one way to describe the tone Adam Wexler takes in describing himself as a “serial entrepreneur.” Although his aversion towards the description is palpable in our conversation, he can’t help but to use the phrase twice because it couldn’t be more apt. Just 30 years old, Wexler has been involved in creating […]
We live in a world where content is key, but finding unique content with an audience and effectively telling that story to both the casual and the diehard can be a challenge. Enter FloSports. Based in Austin, Texas, the company uses live programming, original content, and owned and operated events to unite fragmented communities by […]
Super Bowl 50 is still five months away, but the planning for the event has been underway for years. San Francisco 49ers’ Chief Revenue Officer Ethan Casson, Super Bowl 50 Host Committee CEO Keith Bruce, and NFL Senior Vice President of Events Peter O’Reilly convened Tuesday night at the first event in the Minds Behind […]
