Analytics is a hot topic in sports today. Pro teams and leagues are on the look out for new ways to use analytics for a plethora of decision making instances — from improving the fan experience and building sponsorships to making better draft picks and predicting injuries. Everyone recalls the Moneyball story about how the […]
According to IEG, sport sponsorships will be worth $40B worldwide in 2015. Advertisers believe that sports are a unique way of engaging emotionally with fans—ideally, the brand will be featured prominently in an image of a star player scoring a key goal and become connected to a moment of collective glory. Anecdotally, brands get a […]
There is a lot of information coaches need to know about their players, and many simply don’t have the time and energy to rifle through paperwork for every single player. That process impedes their strategizing ability and significantly impacts the team. CoachMePlus, a new system that compiles all of this information into one database, puts […]
Whether you’re a competitive athlete, gym enthusiast or an average person starting a new workout routine, the most important biometric to measure in order to improve your fitness level is heart rate. A new device called the AmpStrip is able to track your heart rate and performance before, during and after a workout in order […]
The following is a guest post written by Dr. Tim Lampe, Senior Associate Athletic Director and Adjunct Professor for the Center for Sport Leadership at Virginia Commonwealth University. This spring, the Richmond International Raceway (RIR) hosted the 3rd Annual RIR STEM Education Day event. Using a NASCAR Sprint Cup Series race as the backdrop to the […]
