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L.A. Startup Trace Advances Action Sports Through Tracking Technology

Image of Trace, the action sports tracker. Tracking technologies take shape in various forms, be it handheld, wearable, rideable, or otherwise. These devices have now made it possible to try to quantify just about anything, anywhere, anytime. There’s a certain level of curiosity by some to find out about metrics that are not empirically evident […]

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L.A. Startup War+Drobe Designs Debuts First Ever Interchangeable Skateboard Faceplate System

The skateboard has undergone vast structural changes in the past few years to make it a part of the connected world. Despite the technology being attached to the latest iterations, the skateboard’s surface functions rather well on its own. Cosmetic alterations, by and large, suffices for avid skateboarders. War+Drobe Designs, a Los Angeles-based startup, is reconfiguring […]

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Blast Motion Integrates with GoPro to Add Metrics to User’s Videos

Want to be a hero? Athletes of every skill level create heroic moments and memories worth capturing. Millions of people around the world now use GoPro Hero action cameras to relive these experiences. Today, California-based tech firm Blast Motion introduced a new way to turn user recordings into incredible highlight videos. Their new wearable motion […]

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Unequal Technologies Looks to Protect Athletes with Innovative Product Line

A look at the Unequal Invincible Shirt (Unequal Technologies) Injuries are an ever-present problem for athletes, parents, as well as coaches, leaving them clamoring for the latest technologies that can help prevent (or lessen the effects of) them. Enter Unequal Technologies in Glen Mills, Pennsylvania. They’ve been making supplemental protection gear for sports and the military in the United States, and around the world since 2008. They don’t make the helmet a football player wears. They make the thin, lightweight gear that fits inside the helmet. Rob Vito, Founder, Chief Executive Officer, and President of Unequal Technologies has a wealth of knowledge in the field of keeping people safe in potentially dangerous situations, while Erin Hanlon Ph.D., is their Director...

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