There is a lot of visual information in the world we inhabit, and Tobii is on a mission to help us truly see everything out there, especially when it comes to gaming. Having broken into the rapidly expanding esports industry, Tobii’s eye-tracking technology is now an integral part of the Formula 1 gaming experience with […]
In an effort to learn more about fan preferences, the NFL has looked at where eyeballs are peeping when the game is being played. “We’re really starting to study how people are watching games, and we’re doing it in really, really interesting ways,” NFL COO Tod Leiweke said at GeekWire Sports Tech Summit. “We’re actually […]
Red Bull is bullish–pun intended–about several emerging sports, especially this one: eSports. Envisioning the brand as a strong supporter for this sector isn’t surprising. They’re at the pulse of what’s next, even before the mainstream embraces it. Their exploration and investment in eSports shouldn’t go unnoticed; rather, it should be examined further insofar as the […]
