The world governing body of soccer, FIFA, is offering fans on Facebook an augmented reality experience to coincide with the kick off of the Confederations Cup this month. In a simple three-step process fans can create their own 3D face mask and share on Facebook, with the selection of the eight teams competing in the […]
One reason why Instagram shot to mainstream popularity years ago was because it gave once out-of-touch celebrities and athletes the ability to interact directly with fans by providing a peek inside their personal and professional lives. Now, a six-year-old social platform promoting athleticism and fitness is hoping to do the same — and it has […]
It had been reported that Facebook was potentially interested in securing live streaming rights for Thursday Night Football games over the past two NFL seasons, but according to co-founder Mark Zuckerberg, paying for “live” sports video content isn’t a “long-term goal” for the social media giant. Zuckerberg expressed the sentiments Wednesday on the company’s recent […]
Manchester United was among the early beta partners for Facebook to use the company’s new tool AR Studio, which was announced Tuesday at the F8 Facebook Developer Conference as a way to provide augmented reality. A video of fans watching on television a goal scored by Manchester United could have real-time animated effects overlaid on the video. […]
Esports organization Team Dignitas announced Wednesday it would be expanding its live streaming on digital, partnering with Facebook to expand its global footprint online as it broadcasts players’ practice sessions and other esports events. The team will continue to live stream via traditional esports company Twitch, according to the announcement. “Our goal here is to turn […]
