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Gatorade Has Launched Four Major Tech Partnerships To Drive Company Transition

AUSTIN, TEXAS — On a warm Saturday evening at SXSW, Gatorade unveiled four partnerships with major technology companies. The new initiatives truly had technology deeply embedded in them and were focused on making personalized workouts and training easier for athletes of all levels to achieve. Get The Latest Sports Tech News In Your Inbox! The event was called […]

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Facebook Reportedly Getting Closer To Streaming Thursday Night Football

Facebook is currently in negotiations with the National Football League to acquire the rights to live stream Thursday Night Football throughout the 2016 season. The social media giant is not the only online platform that is a part of the negotiations. However, it is unclear at this point if any of the contenders, Yahoo, Amazon, Verizon, […]

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NBA Goes Global With Facebook Live During All-Star Break

By Devi Mahadevia, Evan Shugerman and Amy Hudson — Facebook Sports Partnerships The 2016 NBA All-Star Weekend festivities in Toronto marked the first time the league had hosted its annual showcase event outside the United States, and the Facebook sports partnerships team was on the ground in a big way to support NBA with its […]

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