The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Name: Matt Madrigal Company: Fanatics Position: Chief Technology and Product Officer Matt Madrigal, Fanatics’ Chief Technology and Product Officer, and his […]
For the second instance in six weeks, global sports e-commerce retailer Fanatics and ride-sharing app Uber are joining forces to leverage both companies’ ‘on-demand’ DNA. This time the commercial partnership is around the Chicago Cubs winning its first World Series championship in 108 years. On Thursday at 10 a.m. local time in Chicago, Uber will deploy close […]
Sports e-commerce retailer Fanatics is traditionally known for its “on-demand” printing, the ability for fans to purchase merchandise in real-time to celebrate a big sports moment. According to Chief Marketing Officer Chris Orton, fans today now have a certain expectation of speed and convenience that his team is constantly trying to meet. So, when Fanatics discussed […]
