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How ESPN and Yahoo! Could Improve the User Experience of Their Fantasy Basketball Apps

(Yahoo Sports) Fantasy football has taken the forefront of the fantasy sports world, but fantasy basketball is right behind. Overall, fantasy sports in general are growing rapidly. This year, the commencement of the 2013-14 NBA season coincides with the release of several revamped apps—some good, some bad—that can help users win some money and pride. I am going to take a look at some of the most popular fantasy basketball apps and identify strengths, weaknesses, and suggestions to improve each.

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