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How FIFA Is Using Social Media to Bring Fans Together Around the Common Love of the Game

Photo courtesy of FIFA It’s finally here. After four years of roster decisions, qualifying matches, and international friendlies, it’s finally time to find out which country boasts the best soccer team in the world. Yes, the 2014 World Cup has arrived, and with it, a deluge of social media activity from players and fans alike. Back in 2010, the World Cup created the largest period of activity in Twitter’s history to that point. According to Twitter, there have already been more posts about the 2014 World Cup than that record-breaking event in 2010, and the games haven’t even started.

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English Premier League Beats (Then Leads) NFL to Technology Advances

The English Premier League will be installing Hawk-Eye technology for this season. (AP/Shuji Kajiyama) The Atlantic, for many, is an ocean… the world’s second-biggest body of water, the resting place of the Titanic, and the ocean that does NOT serve as home for Sharknado. For fans of sport, the Atlantic represents the most definitive border in international sports culture. To the left, the game of football is played by behemoth-sized men in pads and helmets hoping to carry an oblong ball into one end of the field or the other to earn six points (seven after the point after). To the right, the game of football is played by strict adherence to the name: with feet.

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Innovation – Not Soccer – Headlining FIFA World Cup 2022

In what began as a vision in its bid to FIFA to host the 2022 World Cup, Qatar’s promise of new cooling technologies, carbon-neutral facilities and man-made clouds is slowly becoming reality. Last summer, the Showcase (pictured below) was built to show to FIFA and the rest of the world that the warm climate of Qatar, […]

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