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Fitbit Aims To Track Women’s Health And Kids’ Activity

Fitbit is aiming to expand its healthcare initiative by building the world’s largest database of women’s health through a new ecosystem of smartwatch apps that track women’s menstrual cycles and compare that data to exercise and sleep patterns. In a presentation announcing the new female health tracking initiative, which will be available on the Fitbit […]

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Fitness Trackers Might Identify People At Risk For Cardiovascular Disease

Fitness trackers might be sophisticated enough to predict when a person is at risk for cardiovascular diseases such as obesity and diabetes, according to a recent study published in the medical journal PLOS Biology. After outfitting 233 people with low-cost consumer-grade wearables and comparing their results alongside a host of other clinical tests conducted with […]

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Fitbit Unveils Adidas Edition Fitness Watch With Coaching Program

Fitbit announced an Adidas-branded special edition Ionic smartwatch on Tuesday with built-in coaching tools and workouts targeted specifically at runners. At $329.95, the watch, initially teased last summer when the Ionic was released, features the advanced health and fitness features of the Ionic with the addition of Adidas clock faces and Train, a coaching experience […]

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