It feels as if every year a new fitness product becomes America’s newest craze. Currently, the Fitbit wearable, which allows users to track number of steps walked, sleep quality, and other health data, has become a popular commodity among tech-savvy health enthusiasts. However, this device has caught the eye of athletic trainers—some of whom think […]
Nike and London-based startup FIELD, teamed up to create an audio-visual experience for Nike’s “free run” which will be known as, “Force of Nature”. According to Design Boom, the intended goal is to create an interactive treadmill experience for runners using custom sensors that will take the runner through a variety of visual effects. These […]
Garmin announced the Forerunner 225 yesterday, a new smartwatch that doubles as an all-day activity tracker. It is Garmin’s first GPS watch capable of monitoring heart rate at the wrist. Unlike Garmin’s other smartwatches, the Forerunner 225 will not require a wireless chest strap to monitor heart-rate levels. To make this possible, Garmin partnered with […]
Polar, a heart rate data provider for many teams and athletes around the world, launched a new sports coaching solution hardware that consists of sensors that enable quick data transferring and a dock that results in quick charging times. At 38 grams, it claims to be the world’s lightest all-in-one sensor that combines GPS capabilities […]
Last week, Fitbit filed an IPO, revealing its intentions to go public. This is just one of many successful marketing strategies Fitbit has used to expand its’ growth. Fit Bit’s sales have doubled every year for the last three years. Out of the $745 million in revenue it received last year, $132 million of that […]
