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adidas Unveils World’s First Performance Shoe Made Exclusively From Biosteel Fiber

At the Biofabricate Conference in New York on Thursday, global sports apparel and fitness brand adidas launched the world’s first performance piece of footwear made 100 percent from Biosteel fiber and silk biopolymers. Through a new partnership with German biotech company AMSilk, adidas crafted the Futurecraft Biofabric prototype shoe, which is 15 percent lighter than traditional […]

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Adidas Unveils First High Performance Running Shoe From German SPEEDFACTORY

After adidas announced plans for its SPEEDFACTORY facility in Atlanta, which will allow the company to decentralize production and react faster to consumer needs in the U.S., the brand unveiled last week its first performance running shoe to originate from the initial SPEEDFACTORY in Ansbach, Germany. The adidas Futurecraft M.F.G. (Made for Germany) utilized ARAMIS […]

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