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5 Fitness Tools to Keep You on Track for Your New Year’s Resolution

Every year, people make New Year’s resolutions that involve improving their fitness levels, being more involved in their wellness, or just getting more exercise. And inevitably, every year people’s resolutions wane or they find that they just can’t meet their goals. There are a few reasons for this: boredom, biting off more than they can […]

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runScribe Advances Track and Field Training and Fan Engagement

Image via runScribe Kickstarter page. As sports wearables become standard training equipment, user experience and the usefulness of data are quickly becoming the most important design and adoption factors. runScribe is a new running wearable that provides an optimal UX: barely noticeable when being used, and providing relevant and actionable data to users of all […]

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L.A. Startup Trace Advances Action Sports Through Tracking Technology

Image of Trace, the action sports tracker. Tracking technologies take shape in various forms, be it handheld, wearable, rideable, or otherwise. These devices have now made it possible to try to quantify just about anything, anywhere, anytime. There’s a certain level of curiosity by some to find out about metrics that are not empirically evident […]

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